Ogilvy UK wanted to make a short video to explain to their team what  “Content” is and should be, why it matters, and how it should engage the targeted audience.

 

I pitched the idea of taking the customer through a journey during which we would explain what is the best solution to deliver content.

I chose a cartoony style, reminding the early Disney cartoon called “rubber-hose”, with a modern twist.
The video had to remain light and short to catch and maintain the attention of the audience, in this case the internal marketing team of Ogilvy.

 

I completed the roles of including scriptwriting, storyboarding, concept art, animatic, character and background design, layout and animation.