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Client: Ogilvy UK
Project Name: Content Now
What I did: Character design and animation (Flash)
Ogilvy UK wanted to make a short video to explain to their team what “Content” is and should be, why it matters, and how it should engage the targeted audience.
I pitched the idea of taking the customer through a journey during which we would explain what is the best solution to deliver content.
I chose a cartoony style, reminding the early Disney cartoon called “rubber-hose”, with a modern twist.
The video had to remain light and short to catch and maintain the attention of the audience, in this case the internal marketing team of Ogilvy.
The video had to remain light and short to catch and maintain the attention of the audience, in this case the internal marketing team of Ogilvy.
I completed the roles of including scriptwriting, storyboarding, concept art, animatic, character and background design, layout and animation.
